ESPN Fan Idents (2010)

I conceived and directed a series of motion idents shot by Magnum Agency photographers Stuart Franklin and Chris Steele-Perkins for the launch of ESPN in the UK. ESPN were showing English Premiere League games for the first time but were perceived as an American sports channel. My concept was to simply present fans back to themselves and working with Magnum helped bring an authenticity to the spots. The idents won Silver for Best Sports Program Spot at the 2010 Promax World Awards.